3 Gifting Mistakes Companies Make (and How to Fix Them)
3 Gifting Mistakes Companies Make (and How to Fix Them)
At UnwrapHub, we believe gifting is a powerful language of appreciation, not a transactional formality. Yet many companies — even with the best intentions — fall into a few common traps that dilute the impact of their gifting efforts.
In this post, we unpack the three most frequent corporate gifting mistakes and how to fix them — so your gifts actually strengthen relationships and elevate your brand.
Mistake #1: Sending the Same Gift to Everyone
What Goes Wrong:
A “one-size-fits-all” gift might seem efficient, but it often misses the mark. A branded power bank might thrill one client but be completely useless to another. And handing every employee the same hamper might feel more like routine than recognition.
Why It Matters:
Generic gifting can feel impersonal, reducing your effort to just another company gesture rather than a memorable moment.
UnwrapHub Fix:
Segment + Personalize.
Use UnwrapHub’s curated gift collections to tailor your gifts based on employee roles, client industries, or individual preferences. Want to go a step further? Let recipients choose their own gifts from a pre-approved selection — we handle the logistics.
Smart Tip: Use milestones — like work anniversaries, birthdays, deal closures — as triggers for meaningful, timely gifting.
Mistake #2: Only Gifting During Holidays
What Goes Wrong:
December rolls around and inboxes (and mailrooms) are flooded with predictable gifts. While holiday gifts are expected, they rarely stand out — and worse, they can feel like an annual checkbox.
Why It Matters:
A gift given just once a year may feel obligatory, not thoughtful. You miss out on opportunities to engage at other meaningful moments throughout the year.
UnwrapHub Fix:
Celebrate All Year.
Create a “Gifting Calendar” with quarterly touchpoints — such as client onboarding, employee promotions, Diwali, company wins, or even mid-year motivation. At UnwrapHub, we help you automate this with our gifting-as-a-service model so you never miss a moment.
Smart Tip: Surprise gifting (when they least expect it) has a far higher emotional impact than December gifting alone.
Mistake #3: Choosing Gifts That Don’t Reflect Your Brand
What Goes Wrong:
Cheap pens, tacky calendars, or off-brand novelty items might seem fun — but they leave no lasting impression. Worse, they could feel wasteful or irrelevant.
Why It Matters:
Your gifts are a direct reflection of your brand. Low-quality or misaligned gifts create the opposite effect of what you intended.
UnwrapHub Fix:
Gift with Purpose and Pride.
We only work with high-quality, eco-conscious, and culturally-relevant gifting partners. Whether you’re a luxury fintech startup or a sustainability-focused D2C brand, we help you pick on-brand gifts that recipients will actually use, enjoy, and remember.
Smart Tip: Align your gifts with your brand story — if you’re all about innovation, think smart tech gadgets; if you’re rooted in tradition, choose artisanal, handcrafted collections.
Wrapping Up (Pun Intended 🎁)
Done right, gifting isn’t just a gesture — it’s a relationship accelerator.
At UnwrapHub, we help you avoid the ordinary and deliver the unforgettable. From personalized gifting campaigns to automated delivery, we make corporate gifting strategic, thoughtful, and effortless.
Ready to level up your company’s gifting game?
👉 Schedule a free gifting strategy call with the UnwrapHub team.
Email: gifts@unwraphub.com
